Whatagraph is a agency reporting & visualization. Opera is a marketing operations platform: it keeps your existing reports current and acts on them — without migrating anything.
Whatagraph is a agency reporting & visualization. Opera is a marketing operations platform — it keeps the reports you already use current and acts on them. Here's the honest difference, and when each is the right call.
Credit where it's due — Whatagraph is a strong fit in the right situation:
You want polished, templated visual reports and your clients consume reports as PDFs/dashboards rather than live Sheets.
you operate in Google Sheets, need the report maintained and reconciled — not just the raw data — and want to launch campaigns and deploy creative from the same place, safely.
Whatagraph renders polished templated reports — as long as the report lives in Whatagraph. The moment a client insists on their own Sheet structure or a KPI computed their way, you're back to manual. Opera starts from the client's structure instead of replacing it.
| What you need | Whatagraph | Opera |
|---|---|---|
| Updates the Google Sheet you already use | No | Yes |
| Preserves your formulas (append-only) | — | Yes |
| Reconciles MMP vs ad-platform spend | Limited | Yes |
| Launches & edits campaigns | No | Yes |
| Deploys creative across platforms | No | Yes |
| Per-client KPIs, logic & isolation | Template-bound | Yes |
| Works without migrating your reports | Migrate to templates | Yes |
| Typical time to value | Days, then migration | Days |
No template migration. Opera learns each client's existing format; nothing is rebuilt.
Opera is built to touch production reports and live ad accounts without breaking anything:
See this running on your own reports.A 45-minute workflow audit maps your current process and shows exactly what Opera automates — step by step.
Three minutes: a plain-language request, a Sheet schema read, an AppsFlyer pull, a previewed append, a Slack summary — then a paused campaign launch.