Marketing operations automation for agencies

Agency economics have a quiet leak: the operational layer. Reporting, launches and creative pushes scale linearly with the roster, are billed to nobody, and consume the exact people who should be improving performance. Opera is built to take that layer over.

The math you already know

Two to four hours of reporting per client per week. At ten clients and a $55 fully-loaded hour, that's roughly $85k a year of analyst time spent moving numbers between ad managers and Sheets — before counting launches rebuilt by hand in three platforms, or creative refreshes mapped ad set by ad set. Every new client makes it worse, which is why growth so often means hiring another operator instead of keeping the margin.

Adapts to every client — no migration

The reason agency dashboards never killed this problem: they require clients to adopt their format, and clients won't. Opera inverts it. It learns each client's existing Sheet — tabs, monthly sections, KPI definitions, campaign prefixes, country filters — and keeps that report current. No portal rollout, no "where did my report go" emails, no client-facing change at all.

Reporting plus execution, per client

• Weekly client reports appended automatically, each in its own format, each summarized to its own channel
• Reconciliation — platform spend vs MMP attribution per client, variance flagged before clients ask
• Launches built paused across Meta, Google, TikTok and Snapchat with the client's naming
• Creative refreshes routed to designated ad sets with copy paired

All of it isolated per client: credentials, data, rules, schedules and audit logs never cross.

What changes operationally

The same team handles more clients, because the per-client marginal work collapses to: review the diff, approve the launch, write the commentary. Account managers stop being data couriers. And the errors that cost trust — wrong-week pastes, definition drift between analysts — stop being possible by construction.

Built for many clients, safely

Opera is built to touch production reports and live ad accounts without breaking anything:

• No destructive writes. Updates are append-only by default — your existing data and formulas are never overwritten.
• Preview before execution. You see exactly what Opera will change before a single cell is written.
• Campaigns paused by default. New campaigns are created paused, with approvals required before any spend.
• Full audit logs and client-level isolation. Every action is logged, and each client's data and rules stay separate.