Opera for marketing operations teams

Marketing ops owns consistency, and consistency dies in handoffs: every analyst leaves fingerprints on the report, every market launches slightly differently. Opera turns the standard into an executable specification instead of a wiki page nobody reads.

Workflows as specifications

Define once — period semantics, KPI formulas, filters, naming conventions, approval thresholds — and every run executes that definition. Week 37 is computed exactly like week 12; the US launch follows the same convention as the Germany one; nothing depends on who happened to do it.

Governed by design

You decide what runs unattended and what needs sign-off: schedule constraints, budget thresholds, per-client rules, approval routing. Every action — pull, write, edit, launch — lands in the audit log with what changed, when, and on whose instruction. Schema drift halts runs instead of corrupting reports.

Rollout without re-platforming

Because Opera operates in your existing Sheets and ad accounts, standardization doesn't require moving anyone anywhere. Codify the current best version of each workflow, then enforce it.

Safe enough for production

Opera is built to touch production reports and live ad accounts without breaking anything:

• No destructive writes. Updates are append-only by default — your existing data and formulas are never overwritten.
• Preview before execution. You see exactly what Opera will change before a single cell is written.
• Campaigns paused by default. New campaigns are created paused, with approvals required before any spend.
• Full audit logs and client-level isolation. Every action is logged, and each client's data and rules stay separate.