Practical, no-fluff guides to automating marketing reporting and operations.
Written for practitioners: every guide includes the exact manual workflow, the automated version step by step, the APIs and filters involved, an example schema, a QA checklist and an honest 'when not to automate'. Start with the four pillar guides if you're mapping the whole problem; jump to a KPI guide if you need one metric defined, computed and automated correctly.
The four pillars — end-to-end maps of the territory.
Automate weekly reports →Agency reporting at scale →AppsFlyer → Sheets, reconciled →The job in front of you, mapped.
Reconcile MMP vs platforms →Update Sheets without breaking formulas →Launch paused campaigns →The complete, practical guide to automating the weekly report — end to end.
Explore → PillarHow to automate reporting across your whole client roster — without migrating anyone.
Explore → PillarGet AppsFlyer data into Sheets — and make it reconcile with your ad platforms.
Explore → PillarThe operations layer for performance teams — reporting plus execution, safely.
Explore → KPI guideThe formula, the data sources, the pitfalls — and how to keep CAC current across platforms without rebuilding it every week.
Explore → KPI guideThe formula, the data sources, the pitfalls — and how to keep CPI current across platforms without rebuilding it every week.
Explore → KPI guideThe formula, the data sources, the pitfalls — and how to keep ROAS current across platforms without rebuilding it every week.
Explore → KPI guideThe formula, the data sources, the pitfalls — and how to keep installs current across platforms without rebuilding it every week.
Explore → KPI guideThe formula, the data sources, the pitfalls — and how to keep ad spend current across platforms without rebuilding it every week.
Explore → KPI guideThe formula, the data sources, the pitfalls — and how to keep new customers current across platforms without rebuilding it every week.
Explore → KPI guideThe formula, the data sources, the pitfalls — and how to keep retention current across platforms without rebuilding it every week.
Explore → KPI guideThe formula, the data sources, the pitfalls — and how to keep LTV current across platforms without rebuilding it every week.
Explore →A 45-minute teardown of how you report today: we map every step, mark what Opera automates, and send you the written spec — useful whether or not you buy.