Opera for performance marketing teams

A performance marketer's calendar fills with work that isn't performance: the Monday report build, the platform-vs-MMP reconciliation, the launch rebuilt three times, the creative refresh mapped by hand. Opera exists to hand that layer to software with guardrails.

Reporting that maintains itself

Your existing reports, kept current: spend from every platform with pinned attribution settings, installs and KPI events from AppsFlyer at the right grain, CAC/CPI/ROAS computed by your definitions, appended under the current section with a preview. Trailing windows re-pull so Meta and Google restatements converge instead of haunting your week-over-week.

Reconciliation as a habit, not a project

Platform-claimed vs MMP-attributed, per channel, every run, with variance flagged over your threshold — so a broken postback or a changed window surfaces the week it happens.

Execution without the click-work

Launches built paused across platforms from one brief; budget and copy edits with diffs; creative packs routed to designated ad sets. You approve; Opera executes; the audit log remembers.

Safe enough for production

Opera is built to touch production reports and live ad accounts without breaking anything:

• No destructive writes. Updates are append-only by default — your existing data and formulas are never overwritten.
• Preview before execution. You see exactly what Opera will change before a single cell is written.
• Campaigns paused by default. New campaigns are created paused, with approvals required before any spend.
• Full audit logs and client-level isolation. Every action is logged, and each client's data and rules stay separate.