Opera for user acquisition teams

UA reporting has the worst ratio of motion to insight: networks restate, SKAN delays, cohorts mature, and the report that explains it all gets rebuilt by hand every morning. Opera runs that loop on schedule, with the mechanics handled correctly.

Every network, the right grain

Network spend with pinned settings, AppsFlyer installs and revenue at install-cohort grain, event-level conversions deduplicated per user, SKAN in its own labeled columns. D1/D7 metrics computed per cohort — not blended across maturity — so 'D7 ROAS' means what it says.

"Update the UA report with installs, CPI and D7 ROAS by network."

Reconciled and trustworthy

Network-claimed installs beside MMP-attributed, variance per network, threshold flags in the daily summary — so a postback break or a window change surfaces same-day.

Daily without the daily grind

The pacing tab updates before standup; the weekly view appends Monday; cohort columns refresh as they mature. Append-only, previewed, logged.

Safe enough for production

Opera is built to touch production reports and live ad accounts without breaking anything:

• No destructive writes. Updates are append-only by default — your existing data and formulas are never overwritten.
• Preview before execution. You see exactly what Opera will change before a single cell is written.
• Campaigns paused by default. New campaigns are created paused, with approvals required before any spend.
• Full audit logs and client-level isolation. Every action is logged, and each client's data and rules stay separate.