The formula, the data sources, the pitfalls — and how to keep installs current across platforms without rebuilding it every week.
Distinguish attributed, organic and SKAN installs — they're measured differently and don't simply add up.
installs pulls from multiple platforms, each with its own definition and refresh lag. The moment you finish the report it's out of date — so it gets rebuilt next week. The fix is to automate the inputs and the write-back, not just the chart on top.
Illustrative. Your MMP attributes 11,500 installs; the ad platforms self-report 14,200. They overlap — the honest number is the MMP's attributed count, not the sum.
Summing platform-reported installs and MMP-attributed installs double-counts the same users.
Opera pulls the inputs across AppsFlyer and your ad platforms, applies your installs definition, reconciles the sources, and appends the result to your existing report — append-only, formulas preserved — then schedules it and posts a summary.
"Refresh the installs report with this week's numbers by channel, and flag anything off target."
Skip automation while the installs definition is still being argued about, while the report's structure changes weekly, or for one-off analyses. Automation pays on stable, recurring reports — lock the definition first, then put it on a schedule.
Opera is built to touch production reports and live ad accounts without breaking anything:
See this running on your own reports.A 45-minute workflow audit maps your current process and shows exactly what Opera automates — step by step.
Estimate the hours and fully-loaded labor cost your team spends on recurring reports — and what Opera gives back.