Marketing reporting automation for ecommerce

Ecommerce performance is ROAS-led across Meta Advantage+, Google and TikTok. Reporting has to reconcile platform-reported conversions with actual orders and keep ROAS current across catalogs and channels.

The ecommerce funnel you're optimizing

Front-end clicks and installs are the top of a longer funnel — and for ecommerce, the metrics that decide profitability live further down it:

impression → click → add-to-cart → purchase → repeat purchase

What a good ecommerce report shows

ROAS and CAC by channel and catalog; AOV; purchases reconciled against store orders; CPM and CTR trends.

The measurement nuance that trips teams up

A run you could schedule today

"Update the ROAS report with platform spend and store orders, and show platform-reported vs actual purchases side by side."

Opera pulls Meta/Google/TikTok spend and conversions, lines them up against actual order data, computes true blended ROAS, and keeps the over-claim visible per channel — so budget moves on real orders, not triple-counted pixels.

How Opera automates ecommerce reporting

Opera reads your existing report, pulls fresh data across platforms, appends it safely (formulas preserved), reconciles spend against attribution, and posts a summary to Slack or email — on the cadence you set.

"Update this week's report with spend and new customers by channel and market, and flag anything off target."

Safe enough for production

Opera is built to touch production reports and live ad accounts without breaking anything:

• No destructive writes. Updates are append-only by default — your existing data and formulas are never overwritten.
• Preview before execution. You see exactly what Opera will change before a single cell is written.
• Campaigns paused by default. New campaigns are created paused, with approvals required before any spend.
• Full audit logs and client-level isolation. Every action is logged, and each client's data and rules stay separate.