Report template

Free weekly marketing report template

One weekly view across every channel — spend, results, CAC, ROAS, WoW deltas — plus the summary block that makes Monday's message write itself.

No spam, no sequence — a person replies within one business day. Prefer email? alex@operamos.com

What happens after you submit

Within one business day you'll get a reply from a human who has actually looked at what you sent — not a calendar link blast.

If you shared a sample report, we review its structure first (tabs, sections, KPI columns) so the first call starts from your reality, not a generic pitch.

Anything you share stays private: view-only access is enough, we never edit, and we're happy to sign an NDA first.

What's inside

Tabs & columns
Weekly rollupper channel: Spend · Results · CAC · ROAS · WoW Δ — one row per channel, one block per week
Channel detailcampaign-level rows per platform, prefix-scoped
Summary blockheadline numbers, three callouts, one risk — the part leadership reads
Targetsper-channel CAC/ROAS targets that drive the ✓/⚠ flags

How to use it

  1. Set per-channel targets once — the flags do the triage for you
  2. Each Monday, add last week's block: spend and results per channel, same order every time
  3. Let the WoW columns compute; write the three callouts and one risk by hand — that's the analysis
  4. Keep definitions stable; a report that changes shape weekly can't show a trend

Then let Opera keep it updated

Once the structure is stable, the Monday build is mechanical — which is the layer Opera takes over: filtered pulls from every platform, the appended block, the computed deltas, the summary posted to Slack. See how reporting automation works.