Google Ads reporting in Slack, automated

Opera posts a clean Google Ads summary straight into the Slack channel you already watch — pulled automatically on the cadence you choose, written for people, with no export and no dashboard to open.

What lands in Slack

A short, readable update — headline numbers, the period-over-period change, and anything out of range — not a raw data dump.

"Every morning, post yesterday's Google Ads spend, impressions & clicks, conversions (modeled) by channel to #growth."

Modeled conversions credited on the click date

Google reports modeled conversions — estimated, not a 1:1 observed count — and credits them to the click date, not the conversion date. So today's numbers for recent days keep revising upward as conversions land. Auto-tagging (GCLID) and your own UTMs can also disagree. Pull with a stable conversion window and expect the last several days to change after the fact.

Scoped like a real report, not a firehose

The post is filtered the way the report is:

Same definitions, same scope — just delivered where the team already looks.

It keeps your Sheet in sync too

The same scheduled run can append the numbers to your existing Google Sheet — append-only, formulas preserved — so the Slack post and your report never disagree.

Safe enough for production

Opera is built to touch production reports and live ad accounts without breaking anything:

• No destructive writes. Updates are append-only by default — your existing data and formulas are never overwritten.
• Preview before execution. You see exactly what Opera will change before a single cell is written.
• Campaigns paused by default. New campaigns are created paused, with approvals required before any spend.
• Full audit logs and client-level isolation. Every action is logged, and each client's data and rules stay separate.