Use case

Cross-platform ad reporting

One source of truth across every platform. Opera normalizes spend and performance from all your channels into the report you already use — reconciled with your MMP, on schedule.

Four platforms means four exports, four definitions of a conversion, four attribution models — and one report that's supposed to make them comparable. The stitching is where the hours go and where the errors live.

Why the platforms don't line up

Meta credits conversions to the impression date with its own click/view windows; Google models conversions onto the click date and restates recent days; TikTok and Snap self-report generously and run SKAN on iOS. Summing their claimed conversions double-counts reality. A cross-platform report is only honest if platform-reported and MMP-attributed numbers are kept distinct — and reconciled.

What Opera does

  1. Pulls each platform at your grain with pinned settings (attribution setting on Meta, explicit windows on Google)
  2. Pulls AppsFlyer attribution for the same window
  3. Normalizes fields to your KPI definitions so columns mean the same thing across channels
  4. Reconciles: platform vs MMP, variance computed per channel
  5. Appends one normalized block to your existing Sheet and posts the summary

"Build this week's cross-channel report: spend, installs, CAC and ROAS by platform."

Safety and rollout

Append-only, previewed, duplicate-checked, audit-logged — and scheduled once it matches your manual version for a cycle. Add a platform later and it joins the same normalized block instead of a new tab nobody reconciles.

See this running on your own reports.A 45-minute workflow audit maps your current process and shows exactly what Opera automates — step by step.

Frequently asked questions

Which platforms can it combine?
Meta, Google, TikTok and Snapchat Ads, reconciled with AppsFlyer or Adjust — plus Apple Search Ads where relevant.
How are metrics normalized?
Each platform's fields are mapped to your KPI definitions — one meaning per column, across every channel.
Do platform numbers get summed with MMP numbers?
Never. They live in separate, labeled columns with a variance view — that's what keeps blended CAC and ROAS honest.

See exactly what Opera would automate in your workflow.

A 45-minute teardown of how you report today: we map every step, mark what Opera automates, and send you the written spec — useful whether or not you buy.