Marketing report automation for Slack

One summary, every channel, on schedule

Instead of a different dashboard per platform, Opera rolls up spend, installs, CAC and ROAS across AppsFlyer, Meta, Google, TikTok and Snapchat and posts a single readable update to Slack.

"Every Monday, post last week's blended CAC and spend by channel to #growth."

Pulled from every platform you run

Opera connects to your ad platforms and MMP, pulls the metrics at the grain you report on, and normalizes them so the numbers are comparable across channels.

Anatomy of the message

A post your team reads in fifteen seconds:

Weekly paid summary — Wk 24
Spend $48.2k (+6%) · New customers 3,180 (+9%) · Blended CAC $15.16 (−2%)
Meta $13.9 · Google $17.8 · TikTok $16.4 · Snap $18.9
⚠ Snap CAC above the $17.50 target — details in the Sheet

Headline, deltas, per-channel, exceptions — and a link to the updated report for the detail.

It keeps your Sheet in sync too

The same run can append to your existing Google Sheet — append-only, formulas preserved — so the Slack summary and your report always match.

Safe enough for production

Opera is built to touch production reports and live ad accounts without breaking anything:

• No destructive writes. Updates are append-only by default — your existing data and formulas are never overwritten.
• Preview before execution. You see exactly what Opera will change before a single cell is written.
• Campaigns paused by default. New campaigns are created paused, with approvals required before any spend.
• Full audit logs and client-level isolation. Every action is logged, and each client's data and rules stay separate.